Support Portal


Setting up Sending Logics

To set up a Sending Logic navigate to the Sending Logic page which can be found in the menu on the left side of the page in the 'Notifications’ logo. 

Now create a new logic by clicking the Create new button in the upper right corner of the 


The following is a step-by-step guide on how to create and edit a personalized Sending logic: 

1. Select a name 

First, select a name for the sending logic that describes the event it is caused by. For example: ‘Delayed Order’. Then,click "Next" button.

2. Select a localisation

Select a predefined localisation for which the sending logic is being created.

3. Select a Trigger 

A Trigger defines an event upon which a customer notification will be sent out. For example set up a notification for delayed Orders via the ‘Order delayed’ trigger. As soon as the promised delivery date exceeds the current date, a notification will now be sent to inform the customer of the delay. Please note, that it is also possible to send dedicated customer notifications for ‘non-trackable’ shipments. The following three events are available for these kind of shipments: 'Non-trackable shipment created', 'On its way' and 'Expected to be delivered'. You can find more information about which events are available as trigger for sending logics here.

4. Configure email

The different parts of the email notification can now be personalised. Following fields must be edited:


    Choose one of the email templates previously created.


    This name will be displayed to the customer as the sender of the email.


    Choose the email address that will be used in order to send notifications. We will validate this address by sending out validation request link from Amazon. Please note, that no notifications will be sent before it has been validated (be sure to also check your spam folder just in case).

    The subject ideally should give the customer a quick summary of the notification for example: ‘Your order will be delayed’.


    This is a short introduction to the notification email that will be displayed right underneath the subject in most email clients.

  6. SEND TO

    Finally, choose to have the notifications sent to either the customers, the shop or both by choosing from the three corresponding options.

After completing the fields the Sending logic can be saved or and/ or a tested via the Send Test button in the bar on the top of the configuration section.

5. Activate Sending Logic

As a last step review and activate the Sending Logic. Please note, that all mandatory fields in the configuration section must be completed in order to finalize the process.

6. Analyising Performance 

Once the Sending logic is activated, the email performance can be monitored using the KPIs provided.

The following KPIs are provided per Sending logic (based on data of the last 7 days): 

  • Sent: Total number of emails sent
  • Open rate: Percentage of successfully delivered emails that were opened at least once. Equation = total emails opened at least once / (total emails sent - bounced emails)
  • Click rate: Percentage of successfully delivered emails that got at least one click. Equation = total emails with at least one click / (total emails sent - bounced emails)
  • Bounce rate: Percentage of emails that weren't successfully delivered. Equation = total emails not delivered / total emails sent

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