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Setting up Sending Logics

To set up a Sending Logic navigate to the Sending Logic Overview which can be found in the left hand navigation, under Notifications

Now create a new sending logic by clicking the Create new button in the upper right corner of the window.

The following is a step-by-step guide on how to create and edit a Sending logic: 

1. Select a name 

First, select a name for the sending logic that helps you identify it later. For example: ‘Delayed Order’. Then click "Done" button.

2. Select a localisation

Select the localisation which you want to send notification for. Please note: The email templates you can link to the sending logic depends on which localisation you have selected i.e. you can't use an email template from a localisation thats different from the one you have selected. 

3. Select an Event 

The event you choose will determine when the notification will be triggered to send.  For example if you configured a sending logic with the event 'Delivered to Pick Up Point,' as soon as we received the 'Delivered to Pick Up Point' event from the last mile carrier, the notification will send to your customer. Please note, that it is also possible to send dedicated customer notifications for ‘non-trackable’ shipments. The following three events are available for these kind of shipments: 'Non-trackable shipment created', 'On its way' and 'Expected to be delivered'. You can find more information about which events are available as trigger for sending logics here.

4. Select a Carrier (OPTIONAL) 

When you select a carrier it will trigger notifications to send only when the order / shipment is delivered by the specific carrier chosen. For example, if you created a sending logic and selected the carrier DHL, then only customers who's shipments are delivered by DHL would receive this notification. Customers with shipments delivered by other carriers would not receive it. 

5. Configure email

The different parts of the email notification can be personalised. Following fields must be edited:

  1. EMAIL TEMPLATE

    Choose one of your email templates you have previously created.

  2. SENDER'S NAME

    This name will be displayed to the customer as the sender of the email.

  3. OUTGOING EMAIL ADDRESS

    Choose the email address that will be used in order to send notifications. We will validate this address by sending out validation request link from Amazon. Please note, that no notifications will be sent before it has been validated (be sure to also check your spam folder just in case).
  4. SUBJECT

    The subject ideally should give the customer a quick summary of the notification for example: ‘Your order will be delayed’.

  5. PREVIEW LINE

    This is a short introduction to the notification email that will be displayed right underneath the subject in most email clients.

  6. SEND TO

    Finally, choose to have the notifications sent to either the customers, the shop or both by choosing from the three corresponding options.

5. Activate Sending Logic

As a last step review and activate the Sending Logic. Please note, that all mandatory fields in the configuration section must be completed in order to finalise the process.

6. Analysing Performance 

Once the Sending logic is activated, the email performance can be monitored using the KPIs provided.

The following KPIs are provided per Sending logic (based on data of the last 7 days): 

  • Sent: Total number of emails sent
  • Open rate: Percentage of successfully delivered emails that were opened at least once. Equation = total emails opened at least once / (total emails sent - bounced emails)
  • Click rate: Percentage of successfully delivered emails that got at least one click. Equation = total emails with at least one click / (total emails sent - bounced emails)
  • Bounce rate: Percentage of emails that weren't successfully delivered. Equation = total emails not delivered / total emails sent



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